From December 2017 To December 2018

Project Overview

Led the end-to-end digital transformation for a multi-brand consumer goods leader, transitioning the portfolio onto a modernized Magento enterprise e-commerce ecosystem. The initiative encompassed brand-specific website redesigns, the implementation of a new customer communications strategy, and the architectural development of an entirely new revenue stream via Amazon. 

Key Initiatives

Magento Enterprise Implementation: Oversaw the migration and implementation of a unified Magento enterprise platform, standardizing the digital footprint across the group’s diverse brand portfolio.

Revenue Stream Creation: Architected and launched a direct-to-consumer (D2C) Amazon sales platform, successfully establishing a new, high-growth revenue channel.

Agile Transformation: Transitioned departmental operations to a high-velocity Agile operating model, significantly improving feature deployment and cross-functional responsiveness.

Customer Experience Design: Redesigned the customer engagement framework, ensuring consistent and personalized brand messaging across all digital touchpoints.

KPIs